Privacy Policy

We take the protection of your personal data seriously and would like to take this opportunity to inform you about data protection at Elanders. This privacy policy informs you about the processing of your personal data on this website and those associated with this website.

Responsible body and contact details of the data protection officer

The following parties are jointly responsible (joint controllers) for the processing of your personal data in connection with the use of this website:

Elanders Waiblingen GmbH
Anton-Schmidt-Str. 15
71332 Waiblingen
Germany
Tel.: +49 7151 9563-0
Email: info.germany@elanders.com

Our data protection officer can be contacted at the following email address: datenschutz@elanders-germany.com or via the above postal address with the addition “To the data protection officer”.

Elanders Kaisheim GmbH
Gewerbepark 5
86687 Kaisheim
Germany
Phone: +49 9099 9695-0
Email info@elanders-kaisheim.com

Our data protection officer can be contacted at the following email address: dsb@elanders-kaisheim.com or via the above postal address with the addition “To the data protection officer.”

Elanders Donauwörth GmbH
Am Stillflecken 4
86609 Donauwörth
Germany
Phone: +49 906 70634–0
Email: donauwoerth@elanders.com

Our data protection officer can be contacted at the following email address: datenschutz@schaetzl.com or via the above postal address with the addition “To the data protection officer.”

You can contact any of the above-mentioned offices with regard to your rights as a data subject. Information on the essential contents of the joint responsibility is available on request.

Processing of your personal data when you visit our website

Purpose and legal basis

When you visit the website, we process the data transmitted by your browser to enable you to visit the website. This includes your browser type and version, the operating system you are using, your referrer URL, the host name of the accessing computer, the time of the server request, and your IP address.

When you use our online services, we store the IP address and the time of the respective user action. Storage is based on our legitimate interests, as well as the user’s interest in protection against misuse and other unauthorized use.

The legal basis for processing is Art. 6 (1) lit. f) GDPR, § 25 (2) No. 2 TTDSG. Our legitimate interest lies in providing the core functionalities of the website, which are essential for high-quality, secure, and stable website operation.

Recipients

Access to the above-mentioned data may be granted to processors employed by us.

Storage

Your data will be stored for 30 days.

Cookies and pixels

Purpose and legal basis

The website uses cookies. Cookies serve to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser. Some functions of our website cannot be provided without the use of cookies.

We use cookies on our website for essential (functional) services, statistics, marketing, and external media.

Essential (functional) cookies are necessary for the technical operation of the website. The legal basis for this is Art. 6 (1) lit. f) GDPR, § 25 (2) (2) TDDDG.

We use cookies for statistics, marketing, and external media (e.g., pixels) if you give us your consent. The legal basis for this is Art. 6 (1) (a) GDPR, § 25 (1) (1) TDDDG.

Further information on the individual cookies and pixels we use can be found in our cookie banner.

In addition, we would like to provide you the following information:

Integration of videos and map services
If you give us your consent, we embed videos via YouTube or Vimeo and maps via Google Maps. When you visit the respective page, your IP address is then transmitted to the third-party provider so that you can load the video or map.
Meta pixels
If you give us your consent, we use the “Meta Pixel” and associated marketing services of the social network Facebook on this website for the purpose of analyzing, optimizing, and economically operating our online offering.
By using the Meta Pixel, Meta can determine the visitors to our online offering as a target group for the display of advertisements (“Meta Ads”) by allowing us to track the behavior of page visitors after they have viewed or clicked on an advertisement on Meta and were redirected to our website. Accordingly, we use the Meta Pixel to display the Meta Ads we place only to those Meta users who have also shown an interest in our online offer or who have certain characteristics (e.g., interests in certain topics or products, determined based on the websites visited) that we transmit to Meta. This allows us to evaluate the effectiveness of Meta Ads for statistical and market research purposes and to optimize future advertising measures.
By using of the Meta pixel, we also want to ensure that our Meta Ads correspond to the potential interests of users and do not appear intrusive. With the help of the Meta Pixel, we can also track the effectiveness of Meta Ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Meta Ad (known as “conversion”).
As far as personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible (joint controllers) for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its transfer to Meta. The processing by Meta after the transfer is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement.
This can be found at: https://www.facebook.com/legal/controller_addendum.
According to this agreement, we are responsible for providing data protection information when using the Meta tool and for the data protection-compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert your rights as a data subject (e.g., requests for information) regarding the data processed by Meta directly with Meta. If you assert data subject rights against us, we are obliged to forward them to Meta.
The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Meta Data Use Policy. This enables Meta to place advertisements on Meta pages as well as outside of Meta. His use of the data cannot be influenced by us as the site operator.
The upload serves solely to determine the recipients of our Meta Ads. We want to ensure that the ads are only displayed to users who are interested in our information and services.
The data collected in this way is anonymous to us. However, it is stored and processed by Meta, so that a connection to your Meta account is possible and Meta uses the data for its own advertising purposes in accordance with its Data Use Policy. This applies to the username, cookie ID, user ID, and advertising ID.
Further information on “Advanced Matching” can be found at: https://www.facebook.com/business/help/611774685654668.
Due to the marketing tools used, your browser automatically establishes a direct connection to Meta’s server when you visit our website. We have no influence on the scope and further use of the data collected by Meta through the use of this tool and therefore present the processes known to us: By integrating the Meta Pixel, Meta receives the information that you have accessed the corresponding page of our website or clicked on one of our ads. If you are registered with a Meta service, Meta can assign the visit to your account. Even if you are not registered with Meta or have not logged in, it is possible that the provider may obtain your IP address and other identifying characteristics and use them to create a profile.
General information on the display of Meta Ads (advertisements) can be found in Meta’s Data Use Policy at https://www.facebook.com/policy.php. Specific information and details about Meta Pixel and how it works can be found in Meta’s help section: https://www.facebook.com/business/help/651294705016616.
Google Tag Manager
Google Tag Manager is a solution that allows us to manage so-called website tags via an interface and thus integrate other services into our online offer if you give us your consent. The Tag Manager itself (which implements the tags) does not create user profiles or store cookies. Google only learns the user’s IP address, which is necessary to run the Google Tag Manager.
Google Analytics
If you give us your consent, the web analysis service Google Analytics is used on this website. The purpose of processing is to evaluate the use of our website and to create reports on website activity. The AI used by Google can analyze customer needs and predict future usage patterns, including purchase and bounce probability. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.
Google Analytics uses cookies and similar tracking technologies (JavaScript, pixels) that enable an analysis of your use of our websites. According to its own information, Google uses Artificial Intelligence (AI) and machine learning to evaluate the data. These algorithms automatically measure individual user behavior based on event data. This data enables cross-session and cross-device behavior analysis.
We use the User ID function. With the help of the User ID, we can assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and analyze user behavior across devices. AI is also used in this context.
We use Google Signals. This allows Google Analytics to collect additional information about users who have enabled personalized ads (interests and demographic data), and ads can be delivered to these users in cross-device remarketing campaigns.
During your visit to the website, the following data, among other things, is collected: The pages you visit, your “click path,” achievement of “website goals” (conversions, e.g., newsletter sign-ups, downloads, purchases), your user behavior (e.g., clicks, duration of stay, bounce rates), demographic characteristics such as your language and approximate location (region), your IP address (in abbreviated form), technical information about your browser and the devices you use (e.g., language settings, screen resolution), your Internet service provider, the referrer URL (via which website/advertising medium you came to this website), usage/event data: scrolls on the page, clicks on external links, downloads, page views.
Google Ads conversion tracking
If you give us your consent, we use conversion tracking to track user activities such as purchases or registrations after an ad click. When you access our website via a Google Ads advertisement, Google Ads stores a cookie on your PC.
Conversion tracking serves to provide statistics on the use of our website and to measure the effectiveness of our advertisements by providing us with information regarding the total number of users who have viewed our ad and were subsequently redirected to our site.
Google reCAPTCHA
To protect our online forms and prevent bot-driven access, we use Google reCAPTCHA when you give us your consent. To do this, we process your IP address, referrer URL, information about your operating system, browser and device settings, date and duration of your visit, mouse movements/keyboard inputs to protect our website from misuse.
Friendly Captcha
Please refer to the section “Contacting us” for more information.

Recipients

You can find the data recipients of the respective cookies in our cookie banner. If you have given us your consent, the service providers of the cookies and pixels requiring consent will receive personal data from you.
Furthermore, we would like to provide you with the following additional information:

Integration of videos and map services
If you watch a Vimeo video on our website, the data recipient is Vimeo Inc., 330 West 34th Street, 5th Floor, New York, New York 10001, USA. Vimeo is certified under the Data Privacy Framework, ensuring an adequate level of data protection.
When you watch a YouTube video or view a Google Maps map on our website, the data recipient is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Meta-Pixel
When using the Meta Pixel, Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, has access to your personal data.
Google Tag Manager, Google Analytics, Google Ads Conversion Tracking, Google reCAPTCHA
The recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as the data processor. We have concluded a Data Processing Addendum (DPA) with Google for this purpose.
Friendly Captcha
Please refer to the section “Contacting us” for more information.

Storage period

The storage periods for the respective cookies can be found in our cookie banner.

Contacting us

Purpose and legal basis

You can contact us via contact forms on our website or using the contact details provided by us by email, post, or telephone. The company you contact is responsible for processing your personal data.

For the purpose of processing your request via our website, your location, name, email address, telephone number, product, company name, message to us, and estimated order volume will be collected. You can optionally provide us with your title, which we will also process.

If you contact us by email or telephone, we will process the personal data you provide in order to deal with your request.

The company that is or will be your contractual partner is responsible for processing your request. The legal basis for the processing of your personal data is Art. 6 (1) lit. b) GDPR, if you, as a natural person, intend to enter into a contract with us or are a contractual partner. If we process your personal data as a contact person for (potential) business partners, the legal basis is Art. 6 (1) lit. f) GDPR. We have a legitimate interest in processing your request.

We use the in our contact form for the purpose of preventing misuse. Friendly Captcha is used to verify that you are a human being. To do this, your browser is presented with a math task to solve before the contact form is submitted. In this context, your browser also transmits connection data, environmental data, interaction data, and functional data to Friendly Captcha.

The legal basis for the use of Friendly Captcha is Art. 6 (1) (f) GDPR. We have a legitimate interest in protecting ourselves against abusive spam or automated crawling.

Recipients

In the context of the use of Friendly Captcha, Friendly Captcha GmbH (Am Anger 3-5, 82237 Wörthsee) as a processor has access to your above-mentioned data.

Storage

We store your personal data from your request for as long as is necessary to process your request or initiate the business relationship.
Friendly Captcha hashes personal data such as your IP address immediately after the technical check to verify that you are a human being.

Newsletter subscription

Purpose and legal basis

You have the option of subscribing to our newsletter. If you give us your consent, we will process your email address for the purpose of sending you our newsletter. By subscribing to our newsletter, you also consent to us analyzing your opening and reading behavior. The analysis of your opening and reading behavior includes, among other things, opening and click rates, information about your browser and your system, your IP address, the time and frequency of opening the newsletter, and links clicked.

The legal basis for the above processing is your consent in accordance with Art. 6 (1) (a) GDPR.

If you subscribe to our newsletter and accept our Brevo cookie, which requires your consent, your interactions on our website will be analyzed and linked to your subscriber profile. The processing is carried out only on the basis of your above-mentioned consent and serves to enable us to tailor the newsletter to your activities and interests on our website and to provide you with more relevant and useful content based on your individual needs and interests.

Recipients

Our processor Brevo (Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin) receives access to your email address for the purpose of sending the newsletter and evaluates your opening and reading behavior.

Storage period

You can unsubscribe from the newsletter at any time for the future by clicking on the unsubscribe link in each newsletter. You will then no longer receive newsletters from us in the future. The lawfulness of the data processing until your revocation remains unaffected by this.

When you unsubscribe from the newsletter, your subscriber profile with any information based on the Brevo cookie will also be deleted. This also applies if you revoke your consent to the Brevo cookie.

Your consent will be stored for three years after revocation for evidence purposes.

Your rights as a data subject

You have the right, pursuant to Art. 15 GDPR, to request information about the personal data stored about you free of charge. In addition, if the legal requirements are met, you have the right to rectification (Article 16 GDPR), erasure (Article 17 GDPR), and restriction of processing (Article 18 GDPR) of your personal data, as well as the right to data portability (Article 20 GDPR). If data processing is based on Art. 6 (1) f) GDPR, you have the right to object (Art. 21 GDPR).

If you have given us your consent, you can revoke it at any time with effect for the future. To revoke your consent, please contact the Data Protection Officer of the responsible body (see above).

You also have the right to lodge a complaint with a data protection supervisory authority (Art. 77 GDPR).

Obligation to provide your personal data

You are not legally or contractually obliged to provide your personal data. If you do not wish to provide your personal data, you may not be able to use our services or we may not be able to process your request.

Automated decision-making, including profiling

Automated decision-making, including profiling, does not take place.

Date of Privacy Policy: April 2026